DiscussionDisseminating effective clinician communication techniques: Engaging clinicians to want to learn how to engage patients
Section snippets
Challenges of changing clinician behavior
Successful large-scale dissemination of communication skills training depends upon changing clinician behavior, always a challenging endeavor. Cabana [22], in his model of behavior change, cited the following factors as barriers to clinician guideline adherence: lack of time, lack of knowledge, not believing guidelines are correct, and not believing that following guidelines will improve patient outcomes. A variety of methods have been used to teach clinicians new behaviors. These include
Raising the bar on teaching clinician communication skills
Ideally, policy makers should disseminate using theoretical approaches. One example is Green’s Utilization-focused surveillance framework [25] in which policy makers incorporate the views of stakeholders, users, and developers to learn how best to influence how a medical system values and incentivizes communication. After obtaining input, policy makers work within these systems to incorporate new modes of improving communication to produce more engaged and satisfied patients and clinicians and
Conflicts of interest
None.
Declaration
All authors have approved the final article.
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