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Volume 78, Issue 3, Pages 329-336 (March 2010)


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New directions in eHealth communication: Opportunities and challenges

Gary L. KrepsaCorresponding Author Informationemail address, Linda Neuhauserb

Received 18 January 2010; accepted 21 January 2010. published online 04 March 2010.

Abstract 

Objective

This article reviews key communication issues involved in the design of effective and humane eHealth applications to help guide strategic development and implementation of health information technologies.

Background

There is a communication revolution brewing in the delivery of health care and the promotion of health fueled by the growth of powerful new health information technologies.

Conclusion

The development, adoption, and implementation of a broad range of new eHealth applications (such as online health information websites, interactive electronic health records, health decision support programs, tailored health education programs, health care system portals, mobile health communication programs, and advanced telehealth applications) holds tremendous promise to increase consumer and provider access to relevant health information, enhance the quality of care, reduce health care errors, increase collaboration, and encourage the adoption of healthy behaviors.

Practice implications

With the growth of new and exciting health information technology opportunities, however, comes the daunting responsibility to design interoperable, easy to use, engaging, and accessible eHealth applications that communicate the right information needed to guide health care and health promotion for diverse audiences.

a George Mason University, Department of Communication, Fairfax, VA, USA

b University of California, Berkeley, School of Public Health, Berkeley, CA, USA

Corresponding Author InformationCorresponding author. Tel.: +1 703 993 1090; fax: +1 703 993 1096.

PII: S0738-3991(10)00022-4

doi:10.1016/j.pec.2010.01.013


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